Playwise HQ - Hubspot CRM Integration
Sync Opportunities from HubSpot into battlecards automatically
Stop losing competitive insights in CRM fields nobody reads. Playwise HQ connects HubSpot Deals to your competitor battlecards, so every win/loss becomes usable intel your reps can access in the moment.
100% Free Tier Available
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Built for Sales Teams
You can’t improve win rates with win/loss data trapped in your CRM
Even well-run revenue teams struggle to turn Deal outcomes into patterns. Competitive fields get logged inconsistently, insights live in free-text notes, and enablement teams are left guessing what’s actually happening in the field.
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Win/loss data is hard to use
Deals get marked “Closed Lost” – but the real reason is buried in call notes, Slack, or someone’s memory. That makes it almost impossible to build a reliable competitive narrative your reps can repeat.
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Competitive context disappears
A rep might lose to Competitor A three times in a month… but nobody connects the dots. Without competitor-linked history, teams repeat the same mistakes and “surprises” keep happening on calls.
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Enablement can’t keep up
Even if you do capture insights, they rarely make it into the battlecard your reps use. The result is stale positioning, generic objection handling, and deals lost because the team wasn’t armed with current reality.
The Result?
Your team keeps collecting Deal data – but nothing improves, because competitive learnings never become battlecard-ready insights. Reps stay reactive, enablement stays behind, and competitors keep controlling the narrative.
Meet HubSpot CRM Integration by Playwise HQ
Competitor-Linked Deals. Built Into Every Battlecard.
Playwise HQ syncs HubSpot Deals (Opportunities) into Playwise and links them to the right competitor battlecards – so your team can see wins, losses, and learnings exactly where they need them.
Sync HubSpot Deals into Competitor Battlecards Automatically
Connect HubSpot once, and Playwise HQ keeps your competitive battlecards updated with real Deal outcomes. Navigate to a competitor battlecard and instantly see the Deals you’ve won and lost against them.
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Automatically link Deals to the correct competitor battlecard
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See wins vs. losses per competitor in one place
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Give reps instant competitive context before calls
Capture Structured Win/Loss Reasons (Plus the Story Behind the Deal)
When a Deal is won or lost, reps can document what actually happened using Playwise HQ’s win/loss workflow. This turns “Closed Lost” into actionable competitive intelligence.
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Primary + secondary win/loss reasons
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Add detail in a written explanation for further context
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Build a competitor-specific history that compounds over time
Spot Patterns, Improve Messaging, and Win More Competitive Deals
Once Deals and win/loss reasons are connected to competitors, patterns become obvious. Sales leaders can see where the team struggles, enablement can prioritize the right plays, marketing can sharpen messaging.
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Identify repeat loss reasons by competitor
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Turn insights into enablement plays and messaging updates
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Align Sales, Enablement, Marketing, and Product on what’s real
“Before Playwise, we were flying blind on why we were winning or losing deals. Now we can spot patterns, adjust our messaging, and coach reps with real insight, not just gut feel. It’s changed how we compete.”
Archie Hooper
Co-Founder & Head of Sales
Airgentic
(Read the case study)
The results speak for themselves
Teams using the HubSpot integration don’t just store Deal data – they convert it into competitive patterns that improve execution across the revenue org.
10–15 min
Setup Time
Connect HubSpot through a guided wizard – no complex integration work required.
2-way
Deal Sync
Keep HubSpot and Playwise aligned with bi-directional syncing of Deals and insights.
Instant
Competitor Context
Reps can open any competitor battlecard and see wins/losses and learnings tied to real Deals.
Everything you need to know about the Playwise HQ, HubSpot CRM Integration
Get answers to the most common questions about integrating Hubspot with Playwise HQ.
What does the HubSpot integration sync?
Playwise HQ syncs HubSpot Deals (Opportunities) between HubSpot and Playwise HQ, allowing competitive outcomes and win/loss insights to be connected to the right competitor battlecards.
Is the integration bi-directional?
Yes. Deal status and win/loss insights can sync between Playwise HQ and HubSpot, keeping both systems aligned without duplicate admin.
How does Playwise HQ link Deals to the right competitor battlecard?
When a Deal is associated with a competitor in your process, Playwise HQ uses that relationship to automatically attach the Deal to the matching competitor battlecard, so wins/losses are visible per competitor.
Can reps add structured win/loss reasons and notes?
Yes. Reps can log a primary reason, secondary reason, and a written explanation in Playwise HQ – turning outcomes into usable competitive intelligence.
How long does setup take? Do we need engineering support?
Most teams complete setup in around 10–15 minutes using a guided wizard. No custom integration work is required.
Can we control what data syncs?
Yes. You can configure which fields and mappings are used during setup so the integration fits your HubSpot process and reporting needs.
Ready to turn HubSpot Deals into competitive advantage?
Join the sales teams using Playwise HQ to connect HubSpot wins and losses directly to competitor battlecards — so every Deal outcome strengthens your playbooks and helps your reps win the next one.
100% Free Tier Available
Get Started in Minutes
Built for Sales Teams