Win-Loss Analysis | Playwise HQ

Give your reps a playbook built from real wins — and real losses

Playwise HQ surfaces win-loss themes tied to each competitor — so your reps know where you win, where you don’t, and how to position with confidence in every deal.

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Playwise HQ - Competitor Dashboard

You’re not learning from your losses — and it’s costing you

Most sales teams say they care about win/loss analysis, but the insights are scattered, anecdotal, or never collected at all. Without real patterns, your reps are flying blind.

📁

Ad hoc and inconsistent

Win-loss notes are buried in call recordings, Slack threads, or someone’s memory. There’s no system, and nothing scales.

🧩

No visibility into patterns

Without a centralized view, it’s impossible to see why you’re consistently winning (or losing) against certain competitors, or how to fix it.

 

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No feedback loop for reps

Even when good intel exists, it rarely makes its way back to the sales team in time to help. Reps are left repeating the same mistakes, or missing key positioning plays.

The Result?

You keep losing for the same reasons—and no one knows why. Without structured win-loss insights, your reps miss the patterns, repeat the same mistakes, and leave winnable deals on the table.

You’re not just losing deals — you’re losing the chance to learn from them.

Create Win Loss Themes in Playwise HQ

Win-Loss Themes that actually drive action

Playwise HQ doesn’t just collect feedback. It transforms deal outcomes into tactical insight your sales team can use immediately.

Surface patterns that sharpen your sales strategy

Playwise helps surface common themes across wins and losses — so your team knows what’s working, what’s not, and how to adapt in the moment.

  • Identify why you consistently win (or lose) against specific competitors
  • Centralize access to messaging so your Reps deliver with consistency
  • Give reps the context to lean into strengths and message around weaknesses
Playwise HQ - Competitor Battlecard Square Format

Keep intel flowing from the field to the frontlines

Your reps are already capturing the truth in their conversations. Playwise HQ turns that insight into structured, shareable data that closes the feedback loop.

  • Capture deal outcomes and themes at the end of every opportunity
  • Feed insights directly into battlecards and objection handling
  • Help reps adjust their approach with confidence, not guesswork

Connect win/loss outcomes to every competitor

Stop talking about win/loss in generalities. Playwise ties themes directly to competitors so reps know exactly how the landscape is shifting, and what to do about it.

  • Win/loss records visualized by competitor
  • Dynamic updates to messaging and positioning
  • Give reps a competitive edge grounded in data, not assumptions
Playwise HQ - Objection Handling

“Before Playwise, we were flying blind on why we were winning or losing deals. Now we can spot patterns, adjust our messaging, and coach reps with real insight, not just gut feel. It’s changed how we compete.”

The results speak for themselves

Sales teams using Playwise HQ to capture and act on win/loss insights gain a clearer view of what drives success, and how to repeat it.

+34%

Higher Win Rates

Against top competitors in head-to-head deals

-23%

Shorter Sales Cycles

Reps handle objections faster and more effectively

Increase

In Rep Alignment

Teams equipped with structured win/loss feedback are more aligned. And more likely to use it.

*Based on initial survey of beta customers Q2 2025.

Everything You Need to Know About Win-Loss Insights

Get answers to the most common questions about capturing, analyzing, and using win/loss data to improve your competitive win rates.

Win/loss themes are recurring patterns pulled from closed opportunities. They help you understand why you win or lose deals against specific competitors. Playwise HQ surfaces these insights automatically so your team can take action.

Individual win/loss outcomes (on an opportunity) tell you what happened on a single deal, whether it was won or lost and why.

Win/Loss Themes in Playwise HQ go a step further by surfacing patterns across many deals to highlight why you consistently win or lose against specific competitors. It transforms scattered feedback into actionable insights your entire team can use to adjust messaging, improve strategy, and close more deals.

Win/loss themes are built for sales leaders, revenue operations, enablement teams, and frontline reps. Anyone who wants to improve competitive performance, messaging, and positioning can benefit from these insights.

You can capture data on why you win or lose an opportunity directly in Playwise HQ. Overtime as you see a pattern emerge these can be added to the Win/Loss themes you see when competing against this competitor. Playwise HQ’s AI capabilities are also smart enough to create common win/loss themes are are specific to your company or competitors. 

They give reps visibility into how your company typically performs against specific competitors. This helps them adjust their positioning, anticipate objections, and press your advantages with confidence.

Yes. Playwise connects win/loss data to individual competitor profiles so you can see who you beat, who you struggle against, and why.

Absolutely. You can create, edit and delete win / loss themes on each competitor battlecard.

Yes. Playwise HQ makes it easy to associate win/loss themes with specific competitors, giving you powerful insight into where you’re winning, where you’re losing, and why.

Yes! Playwise HQ offers a 100% free tier which includes creating win/loss themes.

Ready to learn from every deal... and win the next one?

Join fast-growing sales teams using Playwise HQ to uncover win/loss patterns, sharpen positioning, and turn insight into competitive advantage.

Start Free Trial
Watch Demo

100% Free Tier Available

Get Started in Minutes

Built for Sales Teams