Competitor Battlecards | Playwise HQ
Win every competitive deal with real-time battlecards
Stop losing deals to outdated PDFs. Get battle-ready intel that updates in real-time, integrates with your workflow, and actually gets used by your team.
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Your current battlecards are failing you
Static PDFs and buried documents aren’t cutting it. Here’s what’s actually happening to your deals.
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Lost in the shuffle
Your battlecards live in forgotten folders, shared drives, or Slack threads. When reps need them most, they can’t find them.
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Outdated the moment they're made
By the time your battlecard is approved and distributed, the competitive landscape has already shifted. Reps are armed with yesterday’s intel.
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Generic and unhelpful
Vague talking points don’t help when prospects ask specific questions. Reps freeze up because they don’t have real, actionable responses.
The Result?
67% of sales reps say they lose deals because they can’t effectively handle competitive objections. Your team is going into battle with broken weapons.
Meet Playwise HQ's Competitor Battlecards
Competitor Battlecards that actually win battles
Real-time intelligence that lives where your reps work, updates automatically, and gets smarter with every deal.
Build and share competitor battlecards your reps actually use
No more outdated PDFs or waiting for marketing to make edits. With Playwise HQ, you can create, manage, and roll out competitor battlecards that are always accessible and easy to keep current.
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Provide centralized access to all your Competitor Battlecards
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Tailor messaging to your unique positioning and objections
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Instantly deploy updates across your entire sales team
💡 Looking to automate battlecard creation?
Check out our AI Battlecards →
Intelligence that evolves with every deal
Your sales team is a goldmine of competitive insights. With Playwise HQ, reps can easily contribute what they’re hearing on the frontlines—so every battlecard reflects what’s actually happening in the field.
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Real-time updates from your sales team
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Content owners can review, update, and refine cards in real time
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Teams stay aligned with the latest objections, tactics, and win themes
Everything reps need to compete — in one battlecard
Playwise HQ battlecards don’t just list facts, they equip your team to win. From handling tough objections to surfacing win/loss themes, each card is packed with real insights that actually move deals forward.
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Objection handling responses that are clear, specific, and field-tested
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Win/loss themes pulled from real deals, not assumptions
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Strengths & weaknesses side-by-side for quick reference
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Win/loss records tied directly to competitors. See who you win or lose to, and why
“Since implementing Playwise, our win rate against top competitors has increased by 34%. Our reps are more confident, and our deals close faster.”
The results speak for themselves
Sales teams using Playwise HQ see immediate improvements in competitive deal outcomes.
+34%
Higher Win Rates
Against top competitors in head-to-head deals
-23%
Shorter Sales Cycles
Reps handle objections faster and more effectively
89%
Rep Adoption
Up to 89% Rep adoption amongst teams using Playwise HQ.
*Based on initial survey of beta customers Q2 2025.
Everything you need to know about battlecards
Get answers to the most common questions about competitive intelligence and battlecards.
What is a competitor battlecard?
A competitor battlecard is a concise, tactical resource that helps sales reps position against a specific competitor. It typically includes key differentiators, objection handling, win/loss themes, and quick-reference talking points for live sales conversations.
Who are competitor battlecards designed for?
Competitor Battlecards are primarily built for sales teams, especially reps, account executives, and BDRs/SDRs. They’re also valuable for sales enablement, product marketing, and presales teams who need to understand the competitive landscape, competing products and how to best position against them.
How are Playwise HQ battlecards different from PDFs or slide decks?
Unlike static documents that get lost or go stale, Playwise HQ battlecards are always accessible, easy to update, and centralize your competitive intel. No more digging through folders or guessing if your intel is still relevant.
What kind of information is included in a battlecard?
Playwise HQ battlecards typically include:
- An overview of the competitor
- How they are perceived and position themselves in the market.
- Competitor strengths and weaknesses
- Objection-handling strategies
- Common win/loss themes
- Competitor Product overviews, strengths and weaknesses
- Intel shared by Sales Reps in the field
- Win / Loss breakdowns where you have competed against the competitor
Can I customize the content of each battlecard?
Yes. Playwise HQ competitor battlecards are completely editable. You can input information to reflect your specific positioning, competitive landscape, and industry nuances.
How are battlecards kept up to date?
Your team can easily edit and update cards as deals progress and competitors evolve. Reps can submit field intel, and admins or editors can roll out updates instantly across the team.
Can we tie win/loss data to specific competitors?
Yes. Playwise HQ makes it easy to associate win/loss outcomes with specific competitors, giving you powerful insight into where you’re winning, where you’re losing, and why.
Can I try Playwise battlecards for free?
Yes! Playwise HQ offers a 100% free tier, so you can test-drive battlecards with your team and see the impact before upgrading.
Ready to win more competitive deals?
Join fast growing sales teams who’ve transformed their competitive intelligence with Playwise HQ.
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