In AI, standing still is the fastest way to lose.
New competitors appear weekly. Messaging shifts constantly. Features that were differentiators six months ago become table stakes overnight. For high-growth AI companies, competitive pressure isn’t an occasional problem, it’s the environment they operate in every day.
That was exactly the reality facing Airgentic.
Airgentic builds conversational AI designed for accuracy, trust, and real-world deployment on public websites and portals. Their platform delivers precise answers, grounded exclusively in a customer’s approved documentation, helping organisations reduce contact-centre load, support users outside business hours, and capture otherwise missed sales demand. They operate in a category where buyers are sophisticated, comparisons are inevitable, and competitive narratives matter as much as product capability.
And as demand grew, so did the complexity of competing.
Quick Snapshot (TL;DR)
Industry: B2B SaaS (Agentic AI for Customer Support & Sales)
Company Size: Early–mid stage, high-growth GTM team
Problem: Rapidly changing competitive landscape with no scalable way to maintain accurate competitive positioning
Solution: Playwise HQ’s AI-powered competitive battlecards and win/loss intelligence
Key Results:
80% reduction in time required to create new competitor battlecards
- Coverage expanded to 3× more competitors
- Clear improvements in competitive win rates and late-stage deal confidence
The Reality Airgentic Was Dealing With
As Airgentic grew, competitive conversations became unavoidable.
Archie Hooper, Co-Founder and Head of Sales, with over 12 years of B2B sales experience, was responsible for ensuring Airgentic showed up clearly and confidently in competitive evaluations.
The goal was simple in theory: Make sure Airgentic had the tools to understand where Airgentic wins, where competitors win, and why that difference matters.
In practice, that became increasingly difficult.
The competitive AI landscape was moving too fast.
- New competitors appeared regularly
- Existing competitors changed positioning, pricing, or messaging
- Maintaining accurate battlecards manually became unrealistic
- Competitive knowledge lived across various docs, messages, and emails
When competitors entered conversations, the answers were mostly right, but not always consistent. And consistency matters when buyers are comparing vendors side-by-side.
As Archie put it: “We knew our differentiation. The challenge was keeping it current and shared as the market moved faster and faster. Before Playwise HQ, creating battlecards took us days, sometimes weeks. Now, we spin them up in minutes. It’s saved us countless hours and made it easy to keep everything fresh and relevant. We now have battlecards we can use, and it shows in the win rate.”
Why Competitive Enablement Became a Priority
This wasn’t about losing deals due to lack of product capability.
It was about scale.
As Airgentic encountered more competitors, more often, the cost of manual competitive work increased:
- Time spent creating and updating battlecards
- Gaps in coverage for newer or emerging competitors
- Difficulty sharing learnings across sales and product
- No single, trusted source of truth
In a category where speed and clarity matter, competitive enablement couldn’t be a side task anymore, it needed to be operational.
Why Airgentic Chose Playwise HQ
Airgentic didn’t need another document repository.
They needed a system that could keep pace with a market that doesn’t slow down.
Playwise HQ stood out for one critical reason: it was designed for dynamic markets, not static competitor lists.
Three things mattered most:
- Scalability through AI: In AI markets, it’s not feasible to manually create and maintain battlecards for every competitor. Playwise HQ’s AI battlecard engine solved this by automatically generating competitor profiles and positioning, dramatically reducing manual effort.
- A single source of truth: Competitive knowledge needed to live in one place that was easy to access, easy to update, and trusted across the business, not scattered across tools and conversations.
- A system that improves with every deal: Just as importantly, Airgentic needed competitive intelligence that didn’t go stale. Playwise HQ continuously improves as new insights are added, turning real-world deal learnings into shared intelligence that compounds over time. Instead of resetting battlecards every quarter, the system becomes sharper with each competitive interaction.
As Archie described it: “Before Playwise, we were flying blind on why we were winning or losing deals. Now we can spot patterns, adjust our messaging, and lead with real insight, not just gut feel. We’ve unlocked insights we used to miss entirely. It’s changed how we compete.”
What Implementation Looked Like in Reality
Adoption happened quickly. Faster than expected.
Within hours, Airgentic had their primary competitors set up automatically using Playwise HQ’s AI battlecard engine. Instead of starting from blank pages, they started from structured, usable competitive foundations.
That immediately changed the economics of competitive enablement. According to Archie “we now cover 3x as many competitors as we did before. And save more than 80% of the time it used to take to generate a battlecard”.
By week two, the team began enriching those battlecards with real-world insights sourced from deals, what buyers asked, what competitors claimed, what objections surfaced.
Crucially, this intelligence didn’t just benefit sales activity. It became shared knowledge between sales and product management, closing the loop between what the market was saying and how the product evolved.
By week three, Playwise HQ had naturally become the default system of record for competitive intelligence, the place everyone went to understand the market.
No mandate required. It simply worked.
The Results: Measurable, Not Theoretical
The impact showed up quickly and clearly.
From an efficiency standpoint alone:
- 80% reduction in time required to create new competitor battlecards
- 3× increase in competitor coverage without additional overhead
That mattered in a category where new competitors appear constantly.
But the bigger impact was strategic.
With competitive clarity improved, Airgentic saw stronger outcomes in head-to-head deals.
Conversations became more confident, more consistent, and more grounded in real buyer feedback rather than assumptions.
As Archie summed it up: “We stopped reacting to competitors and started anticipating them. That shift alone changed the quality of our sales conversations.”
Where Airgentic Is Going Next
With competitive intelligence now systemised, Airgentic is using Playwise HQ for more than positioning.
Win/loss insights are becoming a critical input into future product direction, highlighting where competitors consistently resonate with buyers and where unmet needs still exist.
Rather than treating win/loss as a retrospective exercise, it’s now a forward-looking signal.
Competitive intelligence has shifted from a sales problem to a company-wide advantage. One that is sure to benefit Airgentic as they continue to scale their own customers and team.
See How This Would Work for Your Team
If your market changes faster than your battlecards, and competitors keep showing up before you’re ready, Playwise HQ gives you a way to scale competitive clarity without scaling effort.
→ See how this would work for your team. Schedule a demo today. Or create a free account to test it out for yourself.