Sales-Sourced Competitive Intel | Playwise HQ

Capture competitive insights straight from your sales team

Your reps are already gathering intel in every deal. Now there’s a seamless way to collect, organize, and act on it, right inside Playwise HQ. Stay ahead of competitors with the most up-to-date insights, sourced from where it matters most: the field.

100% Free Tier Available

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Built for Sales Teams

Your Competitive Intel Is Slipping Through the Cracks

Reps hear critical insights in live deals every day, but most of it never gets captured, shared, or used. Here’s what’s really going wrong:

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Trapped in Slack and Side Conversations

Reps drop competitor intel in ad hoc channels like Slack or Zoom calls… then it disappears. There’s no central place to capture and act on it.

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Forgotten as Soon as It’s Said

Unless someone manually writes it down or follows up, valuable deal intel vanishes from memory before it ever makes it to a battlecard.

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Impossible to Surface When It Matters

Even when insights are shared, they’re scattered across threads, notes, and email chains… nowhere to be found when reps need them most.

The Result? Missed Opportunities and Lost Deals

When frontline insights go uncaptured, your entire team operates with blind spots. Reps repeat the same mistakes, rely on guesswork, and lose winnable deals to better-prepared competitors.

Meet Sales-Sourced Intel in Playwise HQ

Sales-Sourced Competitive Intel That Helps Win More Deals

Real-time insights straight from your sales team. Captured where they work, organized centrally, and always ready to sharpen your competitive edge.

Turn Every Deal Into a Source of Competitive Advantage

Your sales team is on the front lines of your market. Playwise HQ makes it easy for them to log what they’re hearing, so your competitive intel stays fresh, relevant, and battle-tested.

Collect insights from the field in seconds
Centralize competitive intelligence in one place
Keep your strategy aligned with the real market

Real-World Intelligence From the People Who Hear It First

Your reps are already uncovering competitive insights in every conversation. Playwise HQ gives them an easy way to share that intel… so your entire strategy stays sharp and up to date.

Quick, structured intel submissions built into their workflow
Content owners can curate and approve insights for broader publication
Teams stay aligned on live competitor activity and objections

Make Sales the Frontline of Your CI Program

This isn’t secondhand market research, it’s intelligence from real deals, delivered in real time. Your team becomes the eyes and ears of your competitive strategy.

Your team can capture insights from sales calls, demos, and discovery
Objection handling is grounded in actual conversations
Insights are live and ever evolving

“Since enabling Sales-Sourced Competitive Intel in Playwise HQ, we’ve unlocked insights we used to miss entirely.”

The results speak for themselves

Capturing frontline intel from reps isn’t just valuable, it’s a game changer. Teams using Sales-Sourced Competitive Intel in Playwise HQ are seeing real results.

+34%

Higher Win Rates

Win more head-to-head deals by arming reps with live insights from the field

-23%

Shorter Sales Cycles

Objections are handled faster with fresh intel sourced directly from real deals

89%

Rep Adoption

Up to 89% Rep adoption amongst teams using Playwise HQ.

*Based on initial survey of beta customers Q2 2025.

Everything you need to know about sales sourced competitive intel

Get answers to the most common questions about capturing competitive intelligence direct from your sales team in Playwise HQ.

What is Sales-Sourced Competitive Intel?

Sales-Sourced Competitive Intel is the process of capturing competitive insights directly from your sales team, the people on the front lines of your market. Playwise HQ gives reps an easy way to log what they’re hearing in deals so you can build a live, constantly updated view of competitor activity, objections, and tactics.

Why is capturing intel from sales reps so important?

Reps hear critical competitor information every day in discovery calls, demos, and negotiations, but without a system, most of it gets lost. By capturing this intel in real time, you can update battlecards, refine objection handling, and adapt your strategy based on what’s actually happening in the field.

How does Playwise HQ make intel capture easy for reps?

We’ve built submission directly into competitor battlecards. Sales Reps can log a quick insight in seconds — no complex forms or extra tools required. Insights are structured for consistency, tagged to competitors, and immediately available for review and action.

How do you ensure the intel is accurate and relevant?

Every submission is sent to content owners or admins for review before it’s published to the broader team. This ensures that only verified, high-value insights make it into your battlecards and competitive dashboards.

Is there a free way to try this out?

Yes — Playwise HQ offers a 100% free tier so you can start capturing intel immediately, see how it works for your team, and measure the impact before committing.

Ready to win more competitive deals?

Join fast growing sales teams who’ve transformed their competitive intelligence with Playwise HQ.