From outdated docs to real-time firepower — we’re building the new standard for competitive sales intelligence.
Most sales teams still treat competitive intel like it’s a nice-to-have.
They drop a few talking points into a deck.
Build a battlecard once.
Maybe update it… quarterly.
Then wonder why their reps are stalling, guessing, or getting crushed in head-to-head deals.
Let’s be clear:
You cannot win modern B2B deals with last quarter’s intel and a dusty Google Doc.
The pace of competition is faster.
Reps have milliseconds to react.
And your competitor isn’t waiting for your next enablement update.
We’re Not Just Building a Tool—We’re Redefining Competitive Selling
Reps today don’t need more content.
They need systems that think, adapt, and deliver intel in real time.
That’s why Playwise HQ isn’t just about battlecards.
It’s about a new way to win—one that’s faster, smarter, and built for how sales really works.
Here’s the future we’re building:
🔄 1. Self-Updating Battlecards
No more blank templates.
No more chasing updates in Slack.
Our vision is a system where competitive insights are fed by the field, refined by AI, and pushed to reps—automatically.
🧠 2. A Feedback Loop Between Your Best Reps and the Rest
Your top performers already know how to win.
But their insights die in call recordings and inboxes.
We’re building Playwise to capture what’s working and put it in front of every rep, instantly.
This is how you stop relying on tribal knowledge—and start scaling repeatable wins.
⚡ 3. Intel That Shows Up at the Right Time
Reps shouldn’t need to dig.
Or tab between 4 systems.
Or “circle back.”
We want Playwise to be the source of truth that just shows up:
- On the call.
- In the CRM.
- Right before the pitch.
- Exactly when it’s needed.
🛠️ 4. Enablement That Feels Invisible (In the Best Way Possible)
Most enablement is heavy, manual, and reactive.
We’re building a future where it’s lightweight, live, and always-on.
When intel flows naturally from rep → system → team, enablement becomes strategic—not operational.
👊 5. A Culture Where Competitive Confidence Is the Norm
No more second-guessing.
No more “I’ll follow up later.”
When battlecards are accurate, trusted, and built to win—reps walk in knowing they’ve got the edge.
And that confidence? It changes everything.
The Long Game
We’re not stopping at battlecards.
We’re building the sales intelligence layer that turns frontline motion into organizational clarity.
A system that doesn’t just store competitor data—it weaponizes it.
One that’s rep-led, AI-enhanced, and ready to scale with you.
Because if we do this right, you’ll never lose another deal because someone “didn’t know what to say.”
Paul Towers
Founder, Playwise HQ
15+ years in B2B sales
Still allergic to bad battlecards.