Sydney, 19 May 2025 – Today, Playwise HQ officially launched its competitor battlecard platform, designed to help B2B sales teams win more deals by replacing outdated playbooks with real-time, AI-augmented insights.
Founded by Paul Towers, a seasoned sales leader who has spent over 15 years selling into competitive markets and leading sales teams across enterprise tech and startup environments, Playwise HQ addresses one of the most persistent challenges in competitive selling: giving reps instant access to the right information—when it matters most.
“Every sales team I’ve worked with struggled with the same thing,” said Paul Towers. “They had the right product—but the moment a competitor came up, reps would stall, improvise, or completely freeze. Why? Because the intel they needed was stuck in Slack, buried in static PDFs, or outdated the moment it was created.”
Playwise HQ eliminates this problem by helping teams create deal-ready battlecards in minutes—not weeks. Fueled by AI and real-time intel from the field, the platform makes sure every rep knows what to say, when to say it, and how to take on the competition.
“We’re not here to help teams ‘do better enablement,’” said Paul Towers. “We’re here to make sure reps never stall again when a competitor comes up. Playwise HQ is how you win those moments. And those moments win deals.”
The key features of Playwise HQ include:
- Instant AI Battlecards: Go from blank slate to fully-loaded battlecard in minutes.
- Real-Time Field Intel: Turn every rep’s frontline insight into team-wide advantage.
- Head-to-Head Clarity: Know what to say—and what to avoid—when competitors come up.
According to Paul Towers, teams that rely on PDFs or templates created in tools like Google Docs are losing deals they should win—not because of the product, but because of access to timely intel.
“Most sales teams’ battlecards are unfortunately a joke. They’re built once, reviewed never, and used by no one,” Paul Towers added.
Playwise HQ rejects this outdated model of slow updates, static content, and reactive training. Where legacy tools are ignored, Playwise HQ is live, dynamic, and built to be used in the moments that matter.
Whether you’re a $100M SaaS company or a hungry startup going up against the big guys, Playwise HQ gives your team the clarity and confidence to win—on the call, in the inbox, or before the pitch
“This isn’t enablement fluff. It’s about winning the moment that decides the deal,” Paul Towers said. “If your reps are still stalling, circling back, or winging it when competitors come up, you’re not just behind—you’re bleeding pipeline.” Playwise HQ is now live for sales teams ready to replace static docs with dynamic battlecards that actually get used. 👉 Learn more or book a demo at www.playwisehq.com.