Competitive selling is the last broken layer in B2B sales.
We started Playwise HQ because we watched great companies lose winnable deals — not on product, but on preparation. The knowledge to win was always there. It just never reached the rep in the room. We exist to close that gap.
WHAT WE BELIEVE
Competitive advantage is a system, not a document.
For decades, competitive intelligence was treated as a deliverable — a battlecard someone made once, saved somewhere, and hoped people would read. That model is broken. Markets move weekly. The intel your team needs today is different from what it needed last quarter.
We believe competitive knowledge should behave like a living system: created fast, sharpened by every rep in the field, connected to what actually wins and loses deals, and delivered in the exact moment it's needed. When you build that loop, competing stops being a scramble and starts being a strength.
THE PLAYWISE HQ EFFECT
A platform teams build their competitive edge on
Playwise HQ powers competitive selling for fast-growing B2B revenue teams across North America and Europe — and the numbers they see tell the story better than we can.
Higher win rates against top competitors in head-to-head deals.
Rep adoption among teams that make Playwise HQ part of how they sell.
Shorter sales cycles as reps handle objections faster.
Based on initial survey of beta customers Q2 2025.
HOW WE BUILD
The principles behind every decision we make
These aren't posters on a wall. They're the standards we hold every feature, every roadmap call, and every customer conversation against.
The rep in the room comes first
Every feature is judged by one question: does it help the person in a live deal win it? If it only helps an analyst produce a report, it's not our job.
Fresh beats comprehensive
A current, honest battlecard beats an exhaustive one that's six months old. We'd rather guidance be trusted than complete.
The field is the smartest source
The best intel is already in your reps' heads and calls. Our job is to capture it, sharpen it, and give it back to the whole team.
Connect knowledge to outcomes
Guidance means nothing unless it's tied to what actually wins and loses deals. We close the loop between intel and results.
Adoption is the only proof
Software that isn't used doesn't count. We measure success by whether reps reach for Playwise HQ when it matters, not by seats sold.
Earn trust, keep it
We handle the knowledge companies compete on. We treat that responsibility — and our customers' data — with the seriousness it deserves.
See Playwise HQ in Action
A future where no deal is lost to preparation
We're building toward a world where every rep walks into every competitive conversation as the most prepared person in the room — with the right guidance surfacing automatically, before they even ask.
Why We Build It
What 15 Years in B2B Sales Taught Us
Paul Towers
Founder & CEO
15 Years in B2B Sales & Sales Management
Paul Towers, the Founder & CEO of Playwise HQ, spent 15 years in B2B sales and sales management. He carried the quota, build and sold companies, and ran sales teams - and along the way he watched this problem stay broken the entire time. Every company, every stack, every "enablement" initiative that promised to fix it and didnt.
The tooling kept getting better everywhere else (in marketing, in prospecting, in forecasting). But competitive execution stayed stuck in the same place it had always been: a rep, a moment, and a guess.
So Playwise HQ was born - a competitive intelligence platform that arms reps with real-time battlecards, captures what they learn in the field and feeds it back into the system. The result? The more your team sells, the sharper your competitive edge gets. Playwise HQ gives you a flywheel, not a filing cabinet.
FAQ
Everything you need to know about Playwise HQ
Common questions about Playwise HQ, competitive battlecard software, sales battlecards, and competitive intelligence for sales teams.
What is Playwise HQ?
Playwise HQ is a competitor battlecard and sales enablement platform that helps sales teams understand their competitors, respond to objections and improve their performance in competitive deals. It provides one central location for creating, maintaining and sharing the competitive knowledge sales representatives need during the sales process.
What does Playwise HQ do?
Playwise HQ helps businesses create competitor battlecards, capture insights from sales teams, analyse why competitive deals are won or lost and distribute relevant competitive guidance to sales representatives. The platform combines AI-generated research with knowledge contributed by the people inside the business.
What problem does Playwise HQ solve?
Competitive knowledge is often scattered across documents, spreadsheets, CRM records, messaging platforms and the memories of individual sales representatives. Playwise HQ brings this information together so sales teams can find accurate, practical guidance when they are preparing for or participating in a competitive deal.
What is a competitor battlecard?
A competitor battlecard is a concise sales resource that helps representatives position their company against a particular competitor. A Playwise HQ battlecard can include competitor strengths and weaknesses, product information, positioning guidance, objection responses, talk tracks, field insights and examples of deals that were won or lost against that competitor.
Who is Playwise HQ designed for?
Playwise HQ is designed for B2B companies whose sales teams regularly compete against alternative vendors, products or approaches. It is particularly useful for sales enablement, revenue operations, competitive intelligence, product marketing and sales leadership teams that are responsible for helping representatives win competitive deals.
Who uses Playwise HQ?
Playwise HQ can be used by account executives, sales development representatives, sales managers, sales enablement professionals, revenue operations teams, product marketers, competitive intelligence professionals and revenue leaders. Administrators maintain the organisation’s competitive knowledge, while sales representatives use it during prospecting, discovery, demonstrations, objection handling and deal preparation.
How does Playwise HQ create competitor battlecards?
Playwise HQ uses AI to research a competitor and prepare an initial battlecard in minutes. Teams can then review the content, add internal knowledge, incorporate feedback from sales representatives and continuously improve the battlecard as the competitive environment changes.
What information can be included in a Playwise HQ battlecard?
A Playwise HQ battlecard can include a competitor overview, products and services, market positioning, strengths, weaknesses, pricing strategy, sales strategy, target customers, objection-handling guidance and recommendations for positioning against the competitor. It can also include field insights and evidence from deals that were won or lost.
Does Playwise HQ only use publicly available competitor information?
No. Publicly available research can provide the initial foundation, but Playwise HQ is also designed to capture the knowledge that exists inside a company. This can include insights from sales representatives, information from CRM opportunities, win-loss records, internal attachments and observations shared through connected workplace tools.
How does Playwise HQ use artificial intelligence?
Playwise HQ uses artificial intelligence to research competitors, organise competitive information and generate an initial version of a competitor battlecard. AI accelerates the research process, while the organisation’s own team reviews, approves and strengthens the content with real-world sales knowledge.
Can sales representatives contribute competitive insights?
Yes. Sales representatives can submit observations they hear during calls, demonstrations and negotiations, including pricing changes, emerging features, new positioning and common objections. These field insights can be reviewed before they are approved or incorporated into the appropriate competitor battlecard.
Does Playwise HQ support win-loss analysis?
Yes. Teams can associate won and lost opportunities with specific competitors and record why each deal was won or lost. Playwise HQ brings these records together so teams can identify recurring themes and use real deal evidence to improve their positioning and sales strategy.
Does Playwise HQ integrate with other sales tools?
Yes. Playwise HQ supports integrations with CRMs (Salesforce, Hubspot, Pipedrive, Monday.com CRM and Zoho CRM) and collaboration platforms so competitive knowledge can be connected to the systems sales teams already use. Integrations can help teams associate opportunities with competitors, capture win-loss evidence, submit field insights and surface relevant battlecard content inside existing workflows.
How is Playwise HQ different from storing battlecards in documents or spreadsheets?
Documents and spreadsheets are difficult to keep current, distribute and improve using feedback from the field. Playwise HQ provides a structured system where competitor battlecards, objections, insights and win-loss evidence can be centrally maintained, searched and shared with the sales team.
How is Playwise HQ different from traditional competitive intelligence platforms?
Playwise HQ is focused on making competitive knowledge practical and accessible for sales teams. Rather than requiring a long implementation or a dedicated competitive intelligence function, Playwise HQ helps teams create useful competitor battlecards quickly and continuously improve them using insights from sales representatives and competitive deals.
Is Playwise HQ suitable for smaller sales teams?
Yes. Playwise HQ is designed to make structured competitive enablement accessible to businesses that may not have a dedicated competitive intelligence team. Smaller teams can use AI to create their initial competitor battlecards and add more sophisticated workflows as their sales organisation grows.
Why was Playwise HQ created?
Playwise HQ was created because sales representatives frequently encounter competitors without having clear, current and practical guidance on how to respond. Its purpose is to transform scattered competitive information into sales knowledge that helps representatives communicate more confidently and make better decisions.
Who founded Playwise HQ?
Playwise HQ was founded by Paul Towers, a B2B sales leader with more than 15 years of experience in sales and sales management. His experience managing sales teams highlighted the need for a faster and more practical way to create, maintain and distribute competitor battlecards.
Where is Playwise HQ based?
Playwise HQ is an Australian software company based in Sydney, Australia. The platform is designed for B2B sales organisations and can be used by distributed teams in different countries, offices and regions.
THE BOTTOM LINE
The fastest path to more revenue isn't more pipeline. It's closing the deals you're already in.
See how Playwise HQ arms your team for the moment every competitive deal turns on.
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